by Muon Video | May 4, 2020 | News & Updates
In today’s world, consumers have shown that they want a more personalised experience when it comes to spending their money. They like to know the companies that they do business with, and the days of corporate leaders hiding from the public eye behind their brand could soon be over as a result.
With that being said, how can we show potential customers that we are real people and that our companies are personable and easy to engage with? This is where brand storytelling comes in.
Storytelling gives your small to medium or enterprise level business a personal side, one they don’t get to see very often in today’s business world. This means that you will seem more engaging and real, two factors most consumers look for in a business. But, to do this effectively, you want to strike the right balance between telling a story and presenting data.
To some business owners, creating and telling a story may seem unnecessary and time consuming. They might feel that the information about their business that has been added to their website is more than enough. Experts, however, disagree, citing that website data tells what a business does, but it doesn’t tell the customer who they are. This is the job of storytelling.
Let’s take a look at some reasons why storytelling is important in today’s business:
Business Decisions Are Not Based Solely On Logic- we all know that many of our business decisions aren’t based on logic alone. In fact, emotion drives many of our decisions the same way it drives a customer’s purchase. Telling a story with your data can help you to create a shared human experience between your business and the potential customers.
Numbers Are Not Memourable- when you constantly feed your customers marketing or business statistics, chances are, they won’t remember them. However, a story is something they will remember for quite some time, possibly even forever.
Stories Engage Your Audience Beyond Facts- facts are great, and they are especially useful, unfortunately, facts don’t always set your business apart. When we read a company’s story, we begin to engage with that company and the part of our brain that we would use if we were actually experiencing what we’re reading, becomes activated. This makes it easier for us to remember stories, over hard facts.
Contact Muon Video
To learn more about why storytelling is important in today’s business, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.
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by Muon Video | May 4, 2020 | News & Updates
As the coronavirus pandemic continues to spread throughout the world, businesses are seeing that their old marketing methods aren’t working. Previous marketing methods relied on customers being able to go places, shop in stores and engage with staff. Today, however, the COVID-19 lockdown has many people stuck at home, away from this type of marketing material.
Today, customers are shopping online more and having products shipped right to their doors. And that means that your digital marketing strategy has to be as effective as possible.
Having said that, we are going to take a look at some digital marketing trends to watch for in 2020. Let’s get started:
Increased Measurement Of Digital Marketing Efforts- we can use real-time data, data derived insights, and our recent business stats to increase the measurement of our digital marketing efforts and gain greater control over our digital marketing output.
Integrating Marketing Efforts- bringing our marketing efforts together? Yes, and in 2020, this integration will help more businesses create marketing campaigns that are more relevant and cohesive. This also enables your most recent media successes can be shared across your media channels, giving your business even more credible content and much stronger brand recognition.
Storytelling- storytelling is fast becoming one of the most popular methods of engaging with your audience. In 2020, we will see an even greater increase in storytelling as a sustainable method of attracting media and customer attention.
Live Event Video Coverage- live event video coverage is an excellent way for businesses and organisations to showcase their events and make them viewable from anywhere in the world. With social distancing being a good rule to follow in today’s pandemic stricken world, live event video coverage is more important than ever. From seminars, non-profits and fundraisers, to concerts, sporting events, and live streams for social media, live event video coverage can help you build your brand, and your business in 2020.
If your small to medium or enterprise level business is struggling as a result of the COVID-19 lockdown, it could be time to up your game and increase your digital marketing strategy by choosing a digital marketing expert today.
Contact Muon Video
To learn more about the digital marketing trends to watch for in 2020, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.
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by Muon Video | Apr 21, 2020 | News & Updates
Video is an effective advertising method which can make it easier for small to medium and enterprise level businesses to influence and reach their audience. In the current Internet age, video production has adapted and progressed. Television isn’t the only way to advertise products and services anymore. Many businesses are switching their focus to online advertising. By hiring video production services, your business could gain a wide range of important benefits. Let’s take a look at some of them now:
5 Reasons Businesses Should Hire Video Production Services
Consistent Visual- business owners and marketers need to keep their messages consistent, and video production services can make that happen. If your marketing videos have consistent messages and visuals, they can have a powerful impact. People immediately recognise your brand when they see the thumbnail of your video and when they watch the video, they will see even more consistency. A 3-minute, well-scripted and consistent video has more impact than a huge pile of printed advertising material.
More Views On Social Media- YouTube, Facebook and Instagram are excellent social media platforms to introduce your brand. If your marketing videos are professionally-made, they will get more views. If people are familiar with your brand, product and service, you will have more sales. People will watch your high-quality videos out of curiosity and they will be convinced by your message.
Powerful Direct Sales Tool- some videos are designed to develop brand awareness and others directly convince potential customers about the functionality of your products. It is possible to create one video for each product model and potential buyers will get detailed descriptions. Many video production services may animate your products to show more comprehensive details. It’s easy to update product videos regularly without redoing everything if there are just a few details to add.
Make Small Businesses Appear Larger- professionally-made videos make small businesses appear larger and more established in the industry. This enhances the credibility of your business and brand. It takes good technical skills to make high quality advertising videos that explains how your products works.
Evoke Emotion- Video production services can make visuals and sounds extremely convincing. This is a sure-fire way to engage the emotions of potential buyers. Any business owner should learn from Apple on how to make people enthusiastic and even fanatical about their products. If you involve emotion in marketing efforts, sales will dramatically increase.
Contact Muon Video
To learn more reasons why you should hire video production services, contact Muon Video and speak with a video production expert who can answer any questions you might have.
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by Muon Video | Sep 7, 2019 | News & Updates
Do you like stories? The answer to that question is probably yes. Because as humans, we are all hard-wired to enjoy stories. For millennia, stories have been used to teach important lessons, both moral and practical. These have become a vital part of human society. Books, movies, songs, poems — all of these are essentially stories. And we can help you tap into this powerful force by telling a story about your company through video. This will show your prospects who you are and what you do, through a story that develops a powerful, emotional bond by relating to your future customers, identifying their pain points and then showing how you can help solve them.
It’s classic storytelling – you introduce characters (your prospects), present a villain (their problems) then bring in a hero (your company) to save them. And we’ll use our kit of cinematic tools and magic to make sure your story is strong, compelling, and most importantly — it persuades the viewer to buy from you.
We guide you through the whole process, from initial ideas through to actual filming and then we help you on the best way to present your message to the watching world.
by Muon Video | Sep 7, 2019 | News & Updates
Clutch Recognizes Muon Video As a Leading Video Production Agency
At MUON, we specialize in corporate videos, event coverage, branded content, animation and commercials. We’re a video production firm headquartered in New York City that aims to provide quality video services that will satisfy our clients’ needs. Our services focus on broadcast video, social media marketing, and more. Our hard work and attention to detail has allowed us to perform exceptionally well as one of the very top video production companies on Clutch for New York City.
As a B2B ratings firm in Washington D.C., Clutch connects businesses with the service providers they need to attain their desired results. They find the best consultants and agencies out there in order to match businesses with the right services. Attaining a high rating on Clutch’s profile isn’t easy and we are extremely proud of this recognition.
In order to ensure accuracy in their research process, Clutch interviews former clients, and conducts extensive data analysis.
Based on Clutch’s Research – MUON Video Has Achieved a 5.0 Client Rating!
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MUON VIDEO on Clutch
Our desire to help clients succeed in the competitive corporate world of today and our ability to deliver exceptional video production services to our clients has also allowed us to be featured their sister site,
The Manifest, where we are highlighted as one of the best video production companies in NYC. We have also been identified on their Visual Objects page as a one of the top ad agencies. We are immensely thankful to our clients for their support and to Clutch for honoring us with these recognitions.
MUON VIDEO kept in constant communication with us, and made the collaboration effortless. They created a final product that satisfied every member of the marketing team.
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