How Video Production Businesses Are Managing In A Post-COVID-19 World

How Video Production Businesses Are Managing In A Post-COVID-19 World

Video production projects are often expensive and just one wrong decision may end up costing the video production company a lot of money. That could become even more stressful and have a much longer lasting effect in a Post-COVID-19.

With that being said, today’s video production businesses are lightening their financial load whenever possible and here are just some of the ways they are doing just that. These are real world examples of how many of today’s top video production companies are staying productive during the COVID-19 crisis.

How Video Production Businesses Are Managing In A Post-COVID-19 World

Budgeting- once the quality and duration of a video project have been decided, it is crucial to set up a realistic budget. To keep expenses under control, video production companies are including all components in the budget. It is possible to better control expenses if the budget includes day-by-day breakdown. After the budget is completed, the team may reconsider cost components and look for cheaper alternatives.

Ensure Good Communication- miscommunication can be costly and it is important for video production companies to communicate properly in all stages of production. After plans and scripts are prepared, it can be tempting to sit back and let everything run on autopilot. But keep in mind that a few things will not work as planned and new changes must be communicated. This should prevent unnecessary expenses and wasted time.

Avoid Micromanaging- for many companies, micromanaging actually costs more than it saves. Successful video production companies are letting their staff do their job. There could be a few things that aren’t proceeding as planned, but it’s more important to focus on the final product. Footage can still be edited during the post-production process. So, it is a good idea to manage expectations and be more flexible.

Making Post-Production More Efficient- the post-production phase can be unnecessarily lengthy. Results-driven decisions are crucial, but team leaders and editors need to restrain the urge to go back and make changes. Some details can be trivial and are barely visible, so it’s not worth the effort to overdo the editing process.

Contact Muon Video

To learn more about the values of remote live video conferencing, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

If you enjoyed this article, please feel free to share it on your favourite social media sites.

Contact Muon Video +
create project now!

To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, call: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.

5 Preparation Steps Of Video Production Projects

5 Preparation Steps Of Video Production Projects

Muon Video has proven expertise in video production, video editing, motion graphics, and live streaming services, and we take the safety of our team and our clients seriously during the Coronavirus pandemic. From social distancing and digital meetings, to PPE and high standards for equipment sanitization, we are doing our part to help prevent the spread of COVID-19.

With that being said, we are committed to following the latest government recommended protocols for today’s businesses. Let’s take a look at those protocols now.

Government Recommended Protocols For Safe Video Shoots During The COVID-19 Crisis

  • ‘We will provide an experienced project manager with no COVID-19 symptoms. 
  • Before the shoot, the project manager will wipe down all equipment with disinfectant wipes or 70% alcohol solution.
  • Before entering the location, the project manager will put on a brand new sterile mask and gloves.
  • The project manager carries spare masks, gloves, sanitising wipes, tissues, and hand sanitiser.
  • Hands are carefully sanitized once per hour on location, in accordance with WHO guidelines.
  • The interviewee / talent stays out of the room during setup.
  • The interviewee / talent does his / her own hair and makeup, with optional remote coaching from our makeup artist.
  • The project manager maintains approved social distancing (at least 2m away) at all times.
  • We use a boom pole microphone and / or allow the interviewee to self-place a sterilised lavelier microphone.
  • Once the shot is completely set, and the interviewee is in place, the camera op snaps a digital picture of the monitor and sends it to the Client for approval.
  • If the shot needs to be adjusted, the interviewee /talent leaves the room if needed to maintain social distancing.
  • If requested, the project manager can stay outside the room and monitor everything remotely.
  • The interview itself can be conducted by a remote via Zoom, Skype, or any similar platform. The Client can watch or participate.
  • After the shoot we begin the edit, or upload the raw footage for digital delivery.’

While much of these additional safety regulations might seem unnecessary and time consuming, they are in place to ensure your safety and ours.

Contact Muon Video

To learn more about the values of remote live video conferencing, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

If you enjoyed this article, please feel free to share it on your favorite social media sites.

Contact Muon Video +
create project now!

To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, call: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.

Why You Need Miami Video Production For Your Business In 2020

Why You Need Miami Video Production For Your Business In 2020

Humans are a visual species and we need to be shown, not told, for our minds to fully understand a new product or concept. We tend to find videos more engaging, more memorable, and more popular than any other type of marketing content available. Miami video production has a way of telling a story, and this is especially important when advertising is no longer an option, but a necessity. To increase conversion and exposure for your small to medium or enterprise level business, a video marketing strategy using a Miami video production company is the only way to go.

But, let’s examine this further. Marketing videos can take many different forms. In fact, whatever your video content marketing needs, a Miami video production company can create a marketing video to match. Marketing videos can be in the form of:

  • Explainers
  • Presentations
  • Video Blogs (Vlogs)
  • Tutorials
  • Webinars
  • Ads
  • Customer Testimonials
  • Interviews
  • Live Streams
  • Product Videos
  • Live Video

 To showcase just how important video content is in today’s digital world, we are going to take a look at some of the reasons your business needs to add marketing videos to your advertising campaign.

 Marketing videos from a reputable Miami video production company such as Muon Video can provide your marketing campaign with:

 Provide Consistent Visuals-Miami video production services enable you to keep your marketing message consistent and fluid across a wide range of platforms. With consistent messages and visuals, your marketing campaign will have a much more powerful impact on your target audience.

 Make Small Businesses Appear Larger- professionally-made videos created by a Miami video production service can make your small to medium businesses appear much larger and much more established in the industry than it actually is.

 Increase Social Media Views – Miami video production services enable you to increase your social media views across a wide range of platforms including YouTube, Facebook and Instagram. professionally-made marketing videos get more views and people will become more familiar with your brand, products, and services.

 Create Emotional Attachment – Miami video production services can help create an emotional attachment to your products or your brand. This can make people enthusiastic and even fanatical about your products which could lead to a dramatic increase in sales.

 Contact Muon Video

 To learn more reasons why you need a Miami video production company for your business in 2020, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

 If you enjoyed this article, please feel free to share it on your favourite social media sites.

Contact Muon Video +
create project now!

To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, call: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.

The Benefits Of Social Media Product Videos

The Benefits Of Social Media Product Videos

Regardless of the product being sold, product videos are highly effective at helping business owners achieve their marketing goals. Videos can be used for a wide range of different platforms, including social media. However, creating high quality product videos for a product such as home gym equipment, requires a lot of effort and time, but it’s worth it.

Here are benefits of using product videos when selling home gym equipment on social media:

Appeal To Mobile Users- most Internet users are using smartphones to access social media. It’s so convenient that people still keep a mobile device in hand while doing other tasks, such as watching TV. The attention span of social media users is noticeably short. A 90-second product video is ideal for Facebook and Instagram. For YouTube, marketers can use longer product video, up to 3 minutes to provide more detailed information.

Build Trust- it is easier for social media users to trust the credibility of a brand when they see product demonstration videos. They can directly see the features, durability, and visual appeal of a product. Product tutorial videos also serve effective marketing purposes because potential buyers can see how the product works. Tutorial videos can be longer because they need to deliver more comprehensive information. Tutorial and troubleshooting videos further enhance trust because they represent good after-sales services.

Easy To Share- social media content is meant to be highly shareable. With just a click, product videos can be shared to other users or social media platforms. Based on studies, people are more likely to share videos than photos or text. Sharing content in social media is akin to digital word-of-mouth and it’s remarkably effective in any digital marketing strategy.

Better ROI- although product videos are more expensive and time consuming to produce than pictures and images, they still promise great ROI. Customers are more likely to respond to product videos, generating leads and actual sales. Product videos are easy to understand and easy to share to other users. With their many positive characteristics, the excellent ROI of product videos in social media is undeniable.

Contact Muon Video

To learn more about the benefits of social media product videos in 2020, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

If you enjoyed this article, please feel free to share it on your favourite social media sites.

Contact Muon Video +
create project now!

To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, call: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.

The Values Of Remote Live Video Conferencing

The Values Of Remote Live Video Conferencing

The advances of digital technology are changing the world quickly. Before the outbreak of COVID-19, many businesses already adopted remote live video conferencing. Teleconferencing is fast becoming very commonplace in daily business activities and here are some of the values of remote live video conferencing that appeal to business professionals:

4 Values Of Remote Live Video Conferencing

Efficiency Of Time- a medium-sized business could have hundreds of meetings each year because each team needs to coordinate their activities. With teleconferencing, businesses could have reduced expenses and travel time. Managers and co-workers might quickly solve issues without waiting for everyone to attend the meeting. Participants get notifications through their mobile devices that a meeting will be held soon. Conferencing could start from anywhere. With certain live video conferencing platforms, it’s possible to attend a meeting through a smartphone or tablet. People located in different countries or time zones may quickly join a meeting session, as there’s no more frustration, worries or travel strain.

Increased Productivity- because online meetings start more quickly, employees could make decisions faster and their productivity would increase. New issues often appear suddenly and new solutions must be implemented immediately. Quick responses and higher productivity provide a real competitive edge in the industry. Because it’s easy to join a live video conferencing session, attendance would increase among dispersed teams. Managers might invite clients to teleconferencing sessions to monitor progress and provide valuable input. Close cooperation with clients ensures timely completion of the project. With mishaps and delays minimised, the productivity would be much higher.

Better Collaboration- regular meetings are often chaotic and convoluted with everyone sharing their data to one another. Before a teleconferencing session, charts, diagrams, summaries, and other relevant data could be sent to each participant. This gives attendees an opportunity to read and analyse the data, so they would be more prepared during the meeting. Files could be shared by the moderator during the meeting. It is easier to manage a remote meeting session because people are more reluctant to interrupt. Without any trouble, attendees could become more involved and work together to reach an effective resolution.

Higher Loyalty- virtual and remote collaborations are convenient for employees. They don’t need to waste money and time commuting to the workplace. It would contribute positively to the retention of employees. Employees could achieve a better work-life balance because they could attend the teleconferencing sessions from home. With virtual platforms, it is still possible to maintain close relationships with co-workers.

Contact Muon Video

To learn more about the values of remote live video conferencing, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

If you enjoyed this article, please feel free to share it on your favourite social media sites.

Contact Muon Video +
create project now!

To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, call: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.