Why Storytelling Is Important In Today’s Business World

Why Storytelling Is Important In Today’s Business World

In today’s world, consumers have shown that they want a more personalised experience when it comes to spending their money. They like to know the companies that they do business with, and the days of corporate leaders hiding from the public eye behind their brand could soon be over as a result.

With that being said, how can we show potential customers that we are real people and that our companies are personable and easy to engage with? This is where brand storytelling comes in.

Storytelling gives your small to medium or enterprise level business a personal side, one they don’t get to see very often in today’s business world. This means that you will seem more engaging and real, two factors most consumers look for in a business. But, to do this effectively, you want to strike the right balance between telling a story and presenting data.

To some business owners, creating and telling a story may seem unnecessary and time consuming. They might feel that the information about their business that has been added to their website is more than enough. Experts, however, disagree, citing that website data tells what a business does, but it doesn’t tell the customer who they are. This is the job of storytelling.

Let’s take a look at some reasons why storytelling is important in  today’s business:

Business Decisions Are Not Based Solely On Logic- we all know that many of our business decisions aren’t based on logic alone. In fact, emotion drives many of our decisions the same way it drives a customer’s purchase. Telling a story with your data can help you to create a shared human experience between your business and the potential customers.

Numbers Are Not Memourable- when you constantly feed your customers marketing or business statistics, chances are, they won’t remember them. However, a story is something they will remember for quite some time, possibly even forever.

Stories Engage Your Audience Beyond Facts- facts are great, and they are especially useful, unfortunately, facts don’t always set your business apart. When we read a company’s story, we begin to engage with that company and the part of our brain that we would use if we were actually experiencing what we’re reading, becomes activated. This makes it easier for us to remember stories, over hard facts.

Contact Muon Video

To learn more about why storytelling is important in today’s business, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

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Contact Muon Video +
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To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, call: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.

Digital Marketing Trends To Watch For In 2020

Digital Marketing Trends To Watch For In 2020

As the coronavirus pandemic continues to spread throughout the world, businesses are seeing that their old marketing methods aren’t working. Previous marketing methods relied on customers being able to go places, shop in stores and engage with staff. Today, however, the COVID-19 lockdown has many people stuck at home, away from this type of marketing material.

Today, customers are shopping online more and having products shipped right to their doors. And that means that your digital marketing strategy has to be as effective as possible.

Having said that, we are going to take a look at some digital marketing trends to watch for in 2020. Let’s get started:

Increased Measurement Of Digital Marketing Efforts- we can use real-time data, data derived insights, and our recent business stats to increase the measurement of our digital marketing efforts and gain greater control over our digital marketing output.

Integrating Marketing Efforts- bringing our marketing efforts together? Yes, and in 2020, this integration will help more businesses create marketing campaigns that are more relevant and cohesive. This also enables your most recent media successes can be shared across your media channels, giving your business even more credible content and much stronger brand recognition.

Storytelling- storytelling is fast becoming one of the most popular methods of engaging with your audience. In 2020, we will see an even greater increase in storytelling as a sustainable method of attracting media and customer attention.

Live Event Video Coverage- live event video coverage is an excellent way for businesses and organisations to showcase their events and make them viewable from anywhere in the world. With social distancing being a good rule to follow in today’s pandemic stricken world, live event video coverage is more important than ever. From seminars, non-profits and fundraisers, to concerts, sporting events, and live streams for social media, live event video coverage can help you build your brand, and your business in 2020.

If your small to medium or enterprise level business is struggling as a result of the COVID-19 lockdown, it could be time to up your game and increase your digital marketing strategy by choosing a digital marketing expert today.

Contact Muon Video

To learn more about the digital marketing trends to watch for in 2020, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

If you enjoyed this article, please feel free to share it on your favourite social media sites.

 

Contact Muon Video +
create project now!

To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, call: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.