Video marketing is the future. And if you don’t involve it in your marketing strategy, you will be left behind.
An important aspect of video marketing is tracking video marketing metrics. But, what metrics are important and can help you increase sales, inform your customers, and build brand awareness? In this article, we will be answering this question.
Here are the top seven video marketing metrics you should know about:
These are among the easiest metrics to track and yet they are the most misleading. By tracking your views, you only know how many people clicked play on your video. Also, every platform has a different definition of view count. You need to educate yourself on these definitions.
This refers to the total amount of time a viewer has watched the video actively. It helps in getting a better understanding of how engaging your content actually is. Since it gives you a complete picture of video performance, it is among the most requested metrics.
Average view duration
We can use the average view duration for calculating the time an average user is spending watching your video content. Platforms like YouTube and Facebook calculate this for you. By knowing if your audience watches your 15 seconds or 30 seconds videos consistently, you can work on your video’s length.
Average percent completion
This metrics gives the average percentage of users that watched the video completely. For example, switching from 30 seconds video to 15 seconds video can increase your average percent completion.
Audience retention refers to the percentage of people who continued watching your video at a given time. More than often, it is shown in the form of a graph so that you know exactly when the video viewership dipped. This metric helps in determining what video elements are failing and causing the viewers to drop off.
Sound off vs. sound on
Videos on Instagram, Twitter, and Facebook play videos automatically in user feeds, but they are often on mute. The goal of your video is to make it interesting enough for the viewers to unmute the video to listen to the sound. For platforms that play video without sound, you can add text captions or tutorials with screen directions.
If you have decided to live stream or host a live amount, the number of people who clicked on your live video while you were recording is counted as live views. After the event is over, you can check the audience retention and average view duration metrics to get a better understanding of how well your video captured the attention of the audience.
Whether you are starting your YouTube channel, live streaming your webinar, or making marketing videos, tracking these video marketing metrics can help you reach your goals.
Regardless of the product being sold, product videos are highly effective at helping business owners achieve their marketing goals. Videos can be used for a wide range of different platforms, including social media. However, creating high quality product videos for a product such as home gym equipment, requires a lot of effort and time, but it’s worth it.
Here are benefits of using product videos when selling home gym equipment on social media:
Appeal To Mobile Users- most Internet users are using smartphones to access social media. It’s so convenient that people still keep a mobile device in hand while doing other tasks, such as watching TV. The attention span of social media users is noticeably short. A 90-second product video is ideal for Facebook and Instagram. For YouTube, marketers can use longer product video, up to 3 minutes to provide more detailed information.
Build Trust- it is easier for social media users to trust the credibility of a brand when they see product demonstration videos. They can directly see the features, durability, and visual appeal of a product. Product tutorial videos also serve effective marketing purposes because potential buyers can see how the product works. Tutorial videos can be longer because they need to deliver more comprehensive information. Tutorial and troubleshooting videos further enhance trust because they represent good after-sales services.
Easy To Share- social media content is meant to be highly shareable. With just a click, product videos can be shared to other users or social media platforms. Based on studies, people are more likely to share videos than photos or text. Sharing content in social media is akin to digital word-of-mouth and it’s remarkably effective in any digital marketing strategy.
Better ROI- although product videos are more expensive and time consuming to produce than pictures and images, they still promise great ROI. Customers are more likely to respond to product videos, generating leads and actual sales. Product videos are easy to understand and easy to share to other users. With their many positive characteristics, the excellent ROI of product videos in social media is undeniable.
Contact Muon Video
To learn more about the benefits of social media product videos in 2020, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.
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Optimize Your Marketing Through Social Media
Millennial Marketing & Beyond
Video is the technology of the 21st Century.Don’t take our word for it. Multiple high-level corporate execs at FaceBook and Instagram have forecasted their digital platforms will likely be 100% video within the next 5 years.
Social media not only paves way for a wider audience reach than traditional marketing channels, but also gives you numerous opportunities to present your products, or services in a visual and persuasive context.
Which Social Media App is Best?
Instagram is bigger than any other social media site today. In fact, many potential customers won’t even consider your using business if you don’t have an Instagram page to flaunt your brand’s products.
Instagram is trendy for millennials, and older folks alike. You can put up photos, write captions, and share videos, thereby giving your potential customers an interactive and visual presence on your product or service.
Ready to tell your story?
MUON VIDEO has offered its video storytelling expertise to clients from as far as Tokyo (Deloitte Japan), and Gdynia, Poland (Archaeological Paths) and as close as HQ in Manhattan (Express Trade Capital.) Are you ready to get started on your video project?
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How Can Muon Video Help
Muon Video is one of the most promising video production firms that is involved in the creation of videos for social media sites. Our team not only excels in relevant skills and current trends, but we are detail-oriented.In addition to the above advantages, Muon offers exciting deals on customized needs for clients. We are highly professional and identify our customers’ needs down to a tee.