As the coronavirus pandemic continues to spread throughout the world, businesses are seeing that their old marketing methods aren’t working. Previous marketing methods relied on customers being able to go places, shop in stores and engage with staff. Today, however, the COVID-19 lockdown has many people stuck at home, away from this type of marketing material.
Today, customers are shopping online more and having products shipped right to their doors. And that means that your digital marketing strategy has to be as effective as possible.
Having said that, we are going to take a look at some digital marketing trends to watch for in 2020. Let’s get started:
Increased Measurement Of Digital Marketing Efforts- we can use real-time data, data derived insights, and our recent business stats to increase the measurement of our digital marketing efforts and gain greater control over our digital marketing output.
Integrating Marketing Efforts- bringing our marketing efforts together? Yes, and in 2020, this integration will help more businesses create marketing campaigns that are more relevant and cohesive. This also enables your most recent media successes can be shared across your media channels, giving your business even more credible content and much stronger brand recognition.
Storytelling- storytelling is fast becoming one of the most popular methods of engaging with your audience. In 2020, we will see an even greater increase in storytelling as a sustainable method of attracting media and customer attention.
Live Event Video Coverage- live event video coverage is an excellent way for businesses and organisations to showcase their events and make them viewable from anywhere in the world. With social distancing being a good rule to follow in today’s pandemic stricken world, live event video coverage is more important than ever. From seminars, non-profits and fundraisers, to concerts, sporting events, and live streams for social media, live event video coverage can help you build your brand, and your business in 2020.
If your small to medium or enterprise level business is struggling as a result of the COVID-19 lockdown, it could be time to up your game and increase your digital marketing strategy by choosing a digital marketing expert today.
Contact Muon Video
To learn more about the digital marketing trends to watch for in 2020, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.
If you enjoyed this article, please feel free to share it on your favourite social media sites.
