Commercial Photography: Techniques & Tips For Beginners
Consistency Is Key
In order to create a truly effective commercial photography portfolio, it is of the utmost importance to make sure you are taking consistent and effective shots. Working with the same models, paying attention to wardrobe and make-up as well as subject matter will produce better results in the long run. It may seem like a bit of a boring approach but sometimes you need to do that to really see what works best for your style.
When thinking about your subjects, location and props for the shoot you should always take into account who is going to be doing the styling, make-up and styling. It is always best to have them on board with the photographer during pre-production rather than simply giving over a list of everything they will need.
Have fun during your shoots; look for angles that are creative and expressive rather than just pretty. You are building a portfolio for yourself, and it should be a showpiece for your creativity, therefore don’t be afraid to try something new and exciting.
Choose Your Gear Wisely
For those starting out with commercial photography, there is enough to think about in terms of lighting, composition and subject matter. We recommend using either a digital SLR or a smaller-sized film camera with interchangeable lenses. The reason we say this is because whichever you choose will ultimately determine the quality of the pictures you take. For example, a Canon Rebel is going to give you amazing quality of detail with high exposure, and the D70 will be a powerful camera for experienced photographers.
Use Filters Wisely
There is nothing worse than having bad lighting on a shoot, but with the amount of great digital cameras out there this is bound to happen from time to time. With that in mind, we recommend using some form of filter or even an external flash if it will help you improve your shots. After all, the best thing about digital photography is that you can shoot until you get it right, so don’t be afraid to take as many shots as you need.
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To learn more about the importance of proper equipment setup in any videography project, get in touch with Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.
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