Commercial Photography: Techniques & Tips For Beginners

Commercial photography is one of the most valuable services that a stylist can provide. Having your own photographer on board means you save time and money, while also having an individual professional opinion that can enhance the overall look of your editorial, advertising, or fashion show project. For people just starting out as commercial photographers in their careers, we have put together a brief guide on how to start taking amazing shots for any project you could possibly imagine.

Consistency Is Key

In order to create a truly effective commercial photography portfolio, it is of the utmost importance to make sure you are taking consistent and effective shots. Working with the same models, paying attention to wardrobe and make-up as well as subject matter will produce better results in the long run. It may seem like a bit of a boring approach but sometimes you need to do that to really see what works best for your style.

Plan Ahead

When thinking about your subjects, location and props for the shoot you should always take into account who is going to be doing the styling, make-up and styling. It is always best to have them on board with the photographer during pre-production rather than simply giving over a list of everything they will need.

Be Creative

Have fun during your shoots; look for angles that are creative and expressive rather than just pretty. You are building a portfolio for yourself, and it should be a showpiece for your creativity, therefore don’t be afraid to try something new and exciting.

Choose Your Gear Wisely

For those starting out with commercial photography, there is enough to think about in terms of lighting, composition and subject matter. We recommend using either a digital SLR or a smaller-sized film camera with interchangeable lenses. The reason we say this is because whichever you choose will ultimately determine the quality of the pictures you take. For example, a Canon Rebel is going to give you amazing quality of detail with high exposure, and the D70 will be a powerful camera for experienced photographers.

Use Filters Wisely

There is nothing worse than having bad lighting on a shoot, but with the amount of great digital cameras out there this is bound to happen from time to time. With that in mind, we recommend using some form of filter or even an external flash if it will help you improve your shots. After all, the best thing about digital photography is that you can shoot until you get it right, so don’t be afraid to take as many shots as you need.

Bottom Line

MUON Video offers full production services in Miami and NYC ranging from video editing, live streaming, 3D animation, virtual reality, talk show production and more. For more information, visit the website.

Get In Touch With Muon Video

 To learn more about the importance of proper equipment setup in any videography project,  get in touch with Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

If you enjoyed this article, please feel free to share it on your favorite social media sites.

Contact Muon Video +
create project now!

To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, call: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.