4 Video Production Tips To Achieve Strong Brand Identity

by | Jun 6, 2020 | Informational

With a strong brand identity, business can transform themselves and stand out more prominently. An exceptionally strong brand can have real impact on ROI. There are many ways to achieve strong brand identity. When investing in brand identity, business owners should choose the most effective methods to maximize favorable results and minimize costs. Video content can make a real impact because it’s a visual platform that people could watch and understand easily.

These tips can ensure stronger brand identity through an effective video marketing campaign:

 

Focus On The Audience- the audience will have less interest in your videos if they focus on your business and products. When producing videos, it is crucial to focus on the audience. Potential customers could have issues or problems that must be addressed. The audience is looking for effective solutions. Marketing videos could explain how your brand and products ensure real solutions to these problems. Customers will associate your brand with solutions to problems.

Make Videos More Relevant- a lasting online presence is essential for strong brand identity. It’s about earning attention and recognition from the audience. When planning to produce videos, you need to make sure that your videos will remain relevant longer. There are recurring problems that people face for a longer period of time. If marketing videos only deal with the latest trends, it could be easily forgotten, especially when newer trends emerge. If videos are relevant, people will still watch them for years to come.

Incorporate Powerful Stories- videos are excellent platforms for storytelling. This is effective for buyers who make buying decisions based on various emotional factors, instead of logic. Emotions always prompt immediate responses and your marketing videos can back them up with logical reasons to do purchases. If marketers are familiar with the industry and market, they can develop narratives that appeal to customers on an emotional level. It takes knowledge and creativity to come up with strong narratives. Customers will recognize your brand as convincing.

Establish Authority In The Industry- relevant information is an ultimate differentiating factor. In the age of information, people want to be informed based on recent developments. Even if your business is just getting started in the industry, it’s possible to establish yourself as an authoritative entity by delivering new and relevant information. It’s an opportunity to demonstrate expertise and knowledge in the industry. An authoritative brand is often identified as important and dominant in the industry.

Contact Muon Video

To learn more video production tips to achieve strong brand identity in 2020, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

If you enjoyed this article, please feel free to share it on your favourite social media sites.

 

Ways Video Production Services Are Remaining Productive During The COVID-19 Pandemic

by | Jun 6, 2020 | News & Updates

During the current pandemic, TV industry and films are getting huge boosts in viewing because people are reluctant or discouraged to go outside. The imposed self-isolation measures are affecting video production services as well. Producers need to decide whether to delay projects indefinitely or try to go ahead, despite the restrictions, while serving the needs of their clients and their clients’ businesses.

Here are some of the ways that video production services are keeping their production levels high during the COVID-19 Pandemic:

Protecting Employees- it’s all about safety first. Video production managers are making sure that their staff makes it through unscathed while working. The best way is to tell them to stay and work from home. In video production projects, many tasks can be performed from home. Employees could be allowed to bring their work computer to their homes.

Doing Virtual Meetings With Clients- it is now extremely easy to perform online meetings with clients and co-workers. After footage is recorded and edited, it is then broadcasted live to clients during meetings. Clients could give their feedback to improve final results. With standard broadband connections, it is possible to stream 1080p or 4k content during meetings for review purposes.

Keeping Things Simple- downsizing is important during the current crisis. Video production services are reducing the number of staff involved in their projects to maintain the recommended physical distancing.

Choosing Outdoor Locations- many scenes can be moved to outdoor areas. This prevents crowded situations during the production process in indoor areas. From mountainous valleys to beaches, there are many open areas for production crews to choose.

Managing Interruptions- it is a fact that interruptions will happen during the current pandemic. Lack of film-making supplies and commuting restrictions could cause delays in video production projects.

Relying On Local Talents- with the ongoing quarantine measures, it’s getting harder for people to commute and go to places. So, it is better for video production agencies to turn to local talent. Hiring local talent doesn’t only prevent spread of coronavirus, but it also reduces production costs.

Contact Muon Video

To learn more ways video production services are remaining productive during the COVID-19 pandemic, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

If you enjoyed this article, please feel free to share it on your favourite social media sites.