Video marketing trends to follow in 2021

If you have been running an eCommerce business for some time, you will be aware of the importance of following the latest marketing trends. Not only does it bring in revenue, but also puts you ahead of the competition.

In the current digital market, video marketing is on the top. If you want to reach your target audience, you have to invest in video marketing. But exactly what trends should you follow?

To save you some trouble, we have listed some of the video marketing trends that you should follow in 2021:

Livestream

Livestream is set to be among the most popular marketing trends of 2021. In 2021, the average US consumer has about 80 apps on their phone. Out of these, about 10% are video streaming apps. If you take a look at the figures, you will see that in 2021, the market for streaming was worth $161.37 billion, which is 55% more than its 2019 value of $104.11 billion. Analysts have predicted that the sector will continue growing in 2021.

Short-form videos

The continuous growth of TikTok and the launch of Reels on Instagram in August 2020 has spurred the trend of short-form videos and it will continue to be the trend in 2021. TikTok has taken the world of social media by storm. It is the fastest-growing social media app that is on track to reach 1.2 billion monthly active users on average in 2021. If you want to win at video marketing, you need fast-paced, short-form, and energetic videos.

User-generated video

User-generated video plays an important role in video marketing strategy and that is why it is on the list of the top video marketing trends of 2021. It is extremely effective in attracting users and engaging them. User-generated videos on YouTube have ten times more views than the branded content. It also does a better job of making sales. This works best in industries that rely heavily on user opinions like beauty, health, and travel.

Educational and training videos

Since the pandemic has forced students and employees to continue their studies and work respectively from home, there is a window of opportunity for creators. eLearning can be the next big trend of 2021. With a large target audience, it is safe to say that the e-Learning market will be experiencing a huge surge.

Interactive AR content

The virtual reality (VR) and augmented reality (AR) market is going to see a lot of growth in 2021. In fact, according to Statista 2020, this market will reach $72.8 billion in 2024. Through this technology, customers will be able to visualize the products from the comfort and safety of their homes. Brands like IKEA have already added VR   to their online content.

These were the top video marketing trends to follow in 2021. By using these insights, you will have a better idea of what  video marketing strategy suits your brand the best.

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