The Benefits Of Social Media Product Videos

The Benefits Of Social Media Product Videos

Regardless of the product being sold, product videos are highly effective at helping business owners achieve their marketing goals. Videos can be used for a wide range of different platforms, including social media. However, creating high quality product videos for a product such as home gym equipment, requires a lot of effort and time, but it’s worth it.

Here are benefits of using product videos when selling home gym equipment on social media:

Appeal To Mobile Users- most Internet users are using smartphones to access social media. It’s so convenient that people still keep a mobile device in hand while doing other tasks, such as watching TV. The attention span of social media users is noticeably short. A 90-second product video is ideal for Facebook and Instagram. For YouTube, marketers can use longer product video, up to 3 minutes to provide more detailed information.

Build Trust- it is easier for social media users to trust the credibility of a brand when they see product demonstration videos. They can directly see the features, durability, and visual appeal of a product. Product tutorial videos also serve effective marketing purposes because potential buyers can see how the product works. Tutorial videos can be longer because they need to deliver more comprehensive information. Tutorial and troubleshooting videos further enhance trust because they represent good after-sales services.

Easy To Share- social media content is meant to be highly shareable. With just a click, product videos can be shared to other users or social media platforms. Based on studies, people are more likely to share videos than photos or text. Sharing content in social media is akin to digital word-of-mouth and it’s remarkably effective in any digital marketing strategy.

Better ROI- although product videos are more expensive and time consuming to produce than pictures and images, they still promise great ROI. Customers are more likely to respond to product videos, generating leads and actual sales. Product videos are easy to understand and easy to share to other users. With their many positive characteristics, the excellent ROI of product videos in social media is undeniable.

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To learn more about the benefits of social media product videos in 2020, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

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The Values Of Remote Live Video Conferencing

The Values Of Remote Live Video Conferencing

The advances of digital technology are changing the world quickly. Before the outbreak of COVID-19, many businesses already adopted remote live video conferencing. Teleconferencing is fast becoming very commonplace in daily business activities and here are some of the values of remote live video conferencing that appeal to business professionals:

4 Values Of Remote Live Video Conferencing

Efficiency Of Time- a medium-sized business could have hundreds of meetings each year because each team needs to coordinate their activities. With teleconferencing, businesses could have reduced expenses and travel time. Managers and co-workers might quickly solve issues without waiting for everyone to attend the meeting. Participants get notifications through their mobile devices that a meeting will be held soon. Conferencing could start from anywhere. With certain live video conferencing platforms, it’s possible to attend a meeting through a smartphone or tablet. People located in different countries or time zones may quickly join a meeting session, as there’s no more frustration, worries or travel strain.

Increased Productivity- because online meetings start more quickly, employees could make decisions faster and their productivity would increase. New issues often appear suddenly and new solutions must be implemented immediately. Quick responses and higher productivity provide a real competitive edge in the industry. Because it’s easy to join a live video conferencing session, attendance would increase among dispersed teams. Managers might invite clients to teleconferencing sessions to monitor progress and provide valuable input. Close cooperation with clients ensures timely completion of the project. With mishaps and delays minimised, the productivity would be much higher.

Better Collaboration- regular meetings are often chaotic and convoluted with everyone sharing their data to one another. Before a teleconferencing session, charts, diagrams, summaries, and other relevant data could be sent to each participant. This gives attendees an opportunity to read and analyse the data, so they would be more prepared during the meeting. Files could be shared by the moderator during the meeting. It is easier to manage a remote meeting session because people are more reluctant to interrupt. Without any trouble, attendees could become more involved and work together to reach an effective resolution.

Higher Loyalty- virtual and remote collaborations are convenient for employees. They don’t need to waste money and time commuting to the workplace. It would contribute positively to the retention of employees. Employees could achieve a better work-life balance because they could attend the teleconferencing sessions from home. With virtual platforms, it is still possible to maintain close relationships with co-workers.

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To learn more about the values of remote live video conferencing, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

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4 Video Production Tips To Achieve Strong Brand Identity

4 Video Production Tips To Achieve Strong Brand Identity

With a strong brand identity, business can transform themselves and stand out more prominently. An exceptionally strong brand can have real impact on ROI. There are many ways to achieve strong brand identity. When investing in brand identity, business owners should choose the most effective methods to maximize favorable results and minimize costs. Video content can make a real impact because it’s a visual platform that people could watch and understand easily.

These tips can ensure stronger brand identity through an effective video marketing campaign:

Focus On The Audience- the audience will have less interest in your videos if they focus on your business and products. When producing videos, it is crucial to focus on the audience. Potential customers could have issues or problems that must be addressed. The audience is looking for effective solutions. Marketing videos could explain how your brand and products ensure real solutions to these problems. Customers will associate your brand with solutions to problems.

Make Videos More Relevant- a lasting online presence is essential for strong brand identity. It’s about earning attention and recognition from the audience. When planning to produce videos, you need to make sure that your videos will remain relevant longer. There are recurring problems that people face for a longer period of time. If marketing videos only deal with the latest trends, it could be easily forgotten, especially when newer trends emerge. If videos are relevant, people will still watch them for years to come.

Incorporate Powerful Stories- videos are excellent platforms for storytelling. This is effective for buyers who make buying decisions based on various emotional factors, instead of logic. Emotions always prompt immediate responses and your marketing videos can back them up with logical reasons to do purchases. If marketers are familiar with the industry and market, they can develop narratives that appeal to customers on an emotional level. It takes knowledge and creativity to come up with strong narratives. Customers will recognise your brand as convincing.

Establish Authority In The Industry- relevant information is an ultimate differentiating factor. In the age of information, people want to be informed based on recent developments. Even if your business is just getting started in the industry, it’s possible to establish yourself as an authoritative entity by delivering new and relevant information. It’s an opportunity to demonstrate expertise and knowledge in the industry. An authoritative brand is often identified as important and dominant in the industry.

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To learn more video production tips to achieve strong brand identity in 2020, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

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Ways Video Production Services Are Remaining Productive During The COVID-19 Pandemic

Ways Video Production Services Are Remaining Productive During The COVID-19 Pandemic

During the current pandemic, TV industry and films are getting huge boosts in viewing because people are reluctant or discouraged to go outside. The imposed self-isolation measures are affecting video production services as well. Producers need to decide whether to delay projects indefinitely or try to go ahead, despite the restrictions, while serving the needs of their clients and their clients’ businesses.

Here are some of the ways that video production services are keeping their production levels high during the COVID-19 Pandemic:

Protecting Employees- it’s all about safety first. Video production managers are making sure that their staff makes it through unscathed while working. The best way is to tell them to stay and work from home. In video production projects, many tasks can be performed from home. Employees could be allowed to bring their work computer to their homes.

Doing Virtual Meetings With Clients- it is now extremely easy to perform online meetings with clients and co-workers. After footage is recorded and edited, it is then broadcasted live to clients during meetings. Clients could give their feedback to improve final results. With standard broadband connections, it is possible to stream 1080p or 4k content during meetings for review purposes.

Keeping Things Simple- downsizing is important during the current crisis. Video production services are reducing the number of staff involved in their projects to maintain the recommended physical distancing.

Choosing Outdoor Locations- many scenes can be moved to outdoor areas. This prevents crowded situations during the production process in indoor areas. From mountainous valleys to beaches, there are many open areas for production crews to choose.

Managing Interruptions- it is a fact that interruptions will happen during the current pandemic. Lack of film-making supplies and commuting restrictions could cause delays in video production projects.

Relying On Local Talents- with the ongoing quarantine measures, it’s getting harder for people to commute and go to places. So, it is better for video production agencies to turn to local talent. Hiring local talent doesn’t only prevent spread of coronavirus, but it also reduces production costs.

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To learn more ways video production services are remaining productive during the COVID-19 pandemic, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

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Why Storytelling Is Important In Today’s Business World

Why Storytelling Is Important In Today’s Business World

In today’s world, consumers have shown that they want a more personalised experience when it comes to spending their money. They like to know the companies that they do business with, and the days of corporate leaders hiding from the public eye behind their brand could soon be over as a result.

With that being said, how can we show potential customers that we are real people and that our companies are personable and easy to engage with? This is where brand storytelling comes in.

Storytelling gives your small to medium or enterprise level business a personal side, one they don’t get to see very often in today’s business world. This means that you will seem more engaging and real, two factors most consumers look for in a business. But, to do this effectively, you want to strike the right balance between telling a story and presenting data.

To some business owners, creating and telling a story may seem unnecessary and time consuming. They might feel that the information about their business that has been added to their website is more than enough. Experts, however, disagree, citing that website data tells what a business does, but it doesn’t tell the customer who they are. This is the job of storytelling.

Let’s take a look at some reasons why storytelling is important in  today’s business:

Business Decisions Are Not Based Solely On Logic- we all know that many of our business decisions aren’t based on logic alone. In fact, emotion drives many of our decisions the same way it drives a customer’s purchase. Telling a story with your data can help you to create a shared human experience between your business and the potential customers.

Numbers Are Not Memourable- when you constantly feed your customers marketing or business statistics, chances are, they won’t remember them. However, a story is something they will remember for quite some time, possibly even forever.

Stories Engage Your Audience Beyond Facts- facts are great, and they are especially useful, unfortunately, facts don’t always set your business apart. When we read a company’s story, we begin to engage with that company and the part of our brain that we would use if we were actually experiencing what we’re reading, becomes activated. This makes it easier for us to remember stories, over hard facts.

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Digital Marketing Trends To Watch For In 2020

Digital Marketing Trends To Watch For In 2020

As the coronavirus pandemic continues to spread throughout the world, businesses are seeing that their old marketing methods aren’t working. Previous marketing methods relied on customers being able to go places, shop in stores and engage with staff. Today, however, the COVID-19 lockdown has many people stuck at home, away from this type of marketing material.

Today, customers are shopping online more and having products shipped right to their doors. And that means that your digital marketing strategy has to be as effective as possible.

Having said that, we are going to take a look at some digital marketing trends to watch for in 2020. Let’s get started:

Increased Measurement Of Digital Marketing Efforts- we can use real-time data, data derived insights, and our recent business stats to increase the measurement of our digital marketing efforts and gain greater control over our digital marketing output.

Integrating Marketing Efforts- bringing our marketing efforts together? Yes, and in 2020, this integration will help more businesses create marketing campaigns that are more relevant and cohesive. This also enables your most recent media successes can be shared across your media channels, giving your business even more credible content and much stronger brand recognition.

Storytelling- storytelling is fast becoming one of the most popular methods of engaging with your audience. In 2020, we will see an even greater increase in storytelling as a sustainable method of attracting media and customer attention.

Live Event Video Coverage- live event video coverage is an excellent way for businesses and organisations to showcase their events and make them viewable from anywhere in the world. With social distancing being a good rule to follow in today’s pandemic stricken world, live event video coverage is more important than ever. From seminars, non-profits and fundraisers, to concerts, sporting events, and live streams for social media, live event video coverage can help you build your brand, and your business in 2020.

If your small to medium or enterprise level business is struggling as a result of the COVID-19 lockdown, it could be time to up your game and increase your digital marketing strategy by choosing a digital marketing expert today.

Contact Muon Video

To learn more about the digital marketing trends to watch for in 2020, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

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To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, call: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.

5 Reasons Businesses Should Hire Video Production Services

5 Reasons Businesses Should Hire Video Production Services

Video is an effective advertising method which can make it easier for small to medium and enterprise level businesses to influence and reach their audience. In the current Internet age, video production has adapted and progressed. Television isn’t the only way to advertise products and services anymore. Many businesses are switching their focus to online advertising. By hiring video production services, your business could gain a wide range of important benefits. Let’s take a look at some of them now:

5 Reasons Businesses Should Hire Video Production Services

Consistent Visual- business owners and marketers need to keep their messages consistent, and video production services can make that happen. If your marketing videos have consistent messages and visuals, they can have a powerful impact. People immediately recognise your brand when they see the thumbnail of your video and when they watch the video, they will see even more consistency. A 3-minute, well-scripted and consistent video has more impact than a huge pile of printed advertising material.

More Views On Social Media- YouTube, Facebook and Instagram are excellent social media platforms to introduce your brand. If your marketing videos are professionally-made, they will get more views. If people are familiar with your brand, product and service, you will have more sales. People will watch your high-quality videos out of curiosity and they will be convinced by your message.

Powerful Direct Sales Tool- some videos are designed to develop brand awareness and others directly convince potential customers about the functionality of your products. It is possible to create one video for each product model and potential buyers will get detailed descriptions. Many video production services may animate your products to show more comprehensive details. It’s easy to update product videos regularly without redoing everything if there are just a few details to add.

Make Small Businesses Appear Larger- professionally-made videos make small businesses appear larger and more established in the industry. This enhances the credibility of your business and brand. It takes good technical skills to make high quality advertising videos that explains how your products works.

Evoke Emotion- Video production services can make visuals and sounds extremely convincing. This is a sure-fire way to engage the emotions of potential buyers. Any business owner should learn from Apple on how to make people enthusiastic and even fanatical about their products. If you involve emotion in marketing efforts, sales will dramatically increase.

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To learn more reasons why you should hire video production services, contact Muon Video and speak with a video production expert who can answer any questions you might have.

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To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, call: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.

Optimize Your Marketing Through Social Media

Optimize Your Marketing Through Social Media

 

Millennial Marketing & Beyond

Video is the technology of the 21st Century.Don’t take our word for it. Multiple high-level corporate execs at FaceBook and Instagram have forecasted their digital platforms will likely be 100% video within the next 5 years.

Social media not only paves way for a wider audience reach than traditional marketing channels, but also gives you numerous opportunities to present your products, or services in a visual and persuasive context.

Which Social Media App is Best?

Instagram is bigger than any other social media site today. In fact, many potential customers won’t even consider your using business if you don’t have an Instagram page to flaunt your brand’s products.

Instagram is trendy for millennials, and older folks alike. You can put up photos, write captions, and share videos, thereby giving your potential customers an interactive and visual presence on your product or service.

Ready to tell your story?

We offer NYC a variety of video production services. We’ll work with you to come up with a customized solution to your specific needs.

Contact us for a free quote

How Can Muon Video Help

Muon Video is one of the most promising video production firms that is involved in the creation of videos for social media sites. Our team not only excels in relevant skills and current trends, but we are detail-oriented.In addition to the above advantages, Muon offers exciting deals on customized needs for clients. We are highly professional and identify our customers’ needs down to a tee.

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At MUON, we boost sales for businesses, and brands using powerful and effective video content. Contact us today!

The Art of Visual Storytelling

The Art of Storytelling

 

Do you like stories? The answer to that question is probably yes. Because as humans, we are all hard-wired to enjoy stories. For millennia, stories have been used to teach important lessons, both moral and practical. These have become a vital part of human society. Books, movies, songs, poems — all of these are essentially stories. And we can help you tap into this powerful force by telling a story about your company through video. This will show your prospects who you are and what you do, through a story that develops a powerful, emotional bond by relating to your future customers, identifying their pain points and then showing how you can help solve them.

 It’s classic storytelling – you introduce characters (your prospects), present a villain (their problems) then bring in a hero (your company) to save them. And we’ll use our kit of cinematic tools and magic to make sure your story is strong, compelling, and most importantly — it persuades the viewer to buy from you.

 

MUON VIDEO is recognized as a top
Video Production Company on DesignRush

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MUON VIDEO on DesignRush

We guide you through the whole process, from initial ideas through to actual filming and then we help you on the best way to present your message to the watching world.

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At MUON, we boost sales for businesses, and brands using powerful and effective video content. Contact us today!

Muon Video Is Leading The Way

Clutch Recognizes Muon Video As a Leading Video Production Agency

 

At MUON, we specialize in corporate videos, event coverage, branded content, animation and commercials. We’re a video production firm headquartered in New York City that aims to provide quality video services that will satisfy our clients’ needs. Our services focus on broadcast video, social media marketing, and more. Our hard work and attention to detail has allowed us to perform exceptionally well as one of the very top video production companies on Clutch for New York City.

As a B2B ratings firm in Washington D.C., Clutch connects businesses with the service providers they need to attain their desired results. They find the best consultants and agencies out there in order to match businesses with the right services. Attaining a high rating on Clutch’s profile isn’t easy and we are extremely proud of this recognition.

In order to ensure accuracy in their research process, Clutch interviews former clients, and conducts extensive data analysis.

Based on Clutch’s Research – MUON Video Has Achieved a 5.0 Client Rating!

Read more about
MUON VIDEO on Clutch

Our desire to help clients succeed in the competitive corporate world of today and our ability to deliver exceptional video production services to our clients has also allowed us to be featured their sister site,

The Manifest, where we are highlighted as one of the best video production companies in NYC. We have also been identified on their Visual Objects page as a one of the top ad agencies. We are immensely thankful to our clients for their support and to Clutch for honoring us with these recognitions.

MUON VIDEO kept in constant communication with us, and made the collaboration effortless. They created a final product that satisfied every member of the marketing team.
Marketing Director

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At MUON, we boost sales for businesses, and brands using powerful and effective video content. Contact us today!