The Importance Of Proper Equipment Setup

 The Importance Of Proper Equipment Setup 

     Today’s businesses are using videography as an important tool in their marketing strategies, branding, new product releases, and much more. This is for good reason as more and more consumers are showing a tendency to skip right over written content and seek out a video version instead. Regardless of the type of video you are creating, without the right vision and proper equipment setup, you might not get your message across to the viewer.

With that in mind, we are going to take a look at the importance of proper equipment setup throughout your video creation process:

Lighting- when it comes to lighting, 3-point lighting is pretty standard. This means having more than one light source and placing them strategically to ensure that there aren’t any shadows and the light isn’t too harsh.

Camera And Lens Choices- there are a wide range of camera and lens choices that experienced videographers will use. Traditionally, an A-camera and a B-camera will be used with a close up lens on the A cam, and a wide lens on the B cam. While not the general rule, this can be changed based on the project needs.

Audio- a video is only as good as it’s sound and that is why a professional videographer will have at least two sources for audio recording as a backup. If your go-to source fails, at least you will know that the day won’t be a total wash and you can keep shooting.

Composition- one of the most important factors in any video production process is composition. When shooting a video, whether it is a product explanation, interview, or speech, you want to leave as little head room as possible and film with the subject of the video just to the right of the main camera.

   While all of this might seem complicated and very technical, a professional videography service can assist you with your next video project and make sure that your message is heard loud and clear by your audience.

Get In Touch With Muon Video

 To learn more about the importance of proper equipment setup in any videography project,  get in touch with Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

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To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, call: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.

Live Video Streaming For Corporate Events

Live Video Streaming For Corporate Events

Live video streaming from Muon Video is one of the most effective ways for any business to reach more potential clients, vendors and investors anywhere in the world. Any small to medium or enterprise level corporation can adapt this technology in a wide range of events to gain an edge over their market competition. You can put your corporate event or brand within the global reach. From corporate animation, social media ads and non-profit events, to promotional videos, business events, music videos, and much more, Muon Video has the needs of today’s leading corporations covered.

With that being said, here are some ways that Live Video Streaming services from Muon Video can make your events stand out more:

Engage The Audience Directly– Live video streaming from Muon Video enables you to engage your audience directly. Wherever they are, whatever the time zone, as long as they have an internet connection, you can bring your event to them. This is one of the powerful ways to make your brand or your market presence even more memorable.

Effective Audience Reaction Management– with the right live video streaming service, you can manage the audience reaction more effectively to make the best possible impact. Depending on the type of the event, non-profit event, promotional video or music video, you can even ask relevant questions of your audience and get direct responses in real time.

Build Up Your Event– live streaming can be used even before the event takes place. You can boost interest in your corporate event by releasing an informational live stream which talks up your upcoming event and allows you to engage your audience early.

Increase Event Participation– because of today’s busy schedules and the effects of the coronavirus pandemic, many people might not be able to attend your event in person. This makes live video streaming even more powerful. With live video streaming from Muon Video, it is much easier for anyone to watch and participate in your event. It can also increase your social media presence and boost your corporate responsibility activities.

Contact Muon Video

To learn more about how you can use the power of live video streaming to make your corporate events stand out, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

If you enjoyed this article, please feel free to share it on your favorite social media sites.

Contact Muon Video +
create project now!

To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, call: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.

Muon and New York: A Partnership Made In Heaven

Muon and New York: A Partnership Made In Heaven

Here at Muon Video, we are a creative, fast and focused video production company. Our video services offers full production services ranging from commercials, to social media promos, live seminars and more. With headquarters in New York, we can’t think of any better place for us to showcase our dynamic storytelling skills.

If you ask someone from New York why they love it so much, they’ll probably be able to list over 100 reasons off the top of their head. Here at Muon Video, we can honestly say the same. One of the best things about this city is its diversity. It’s no secret that NYC is often referred to as America’s melting pot. Did you know that about 36 percent of New York’s residents are come from other countries? At any given time, you can hear as may as 800 languages spoken. That is pretty amazing and makes it a great place to create video content. Video is diverse, exciting and ever- changing and in New York, we’re right at the centre of it.

In addition to this, the energy in New York is like no other. We’ve been to a lot of places in the world and we can confidently say no other city on the planet can match the energy New York brings. There is never a boring day here; the fast pace hustle and bustle makes for such a creative environment as inspiration is everywhere you look. It may sound cheesy, but this location truly inspires everything we do! It is one of the most vibrant places in America and the world.

Another thing we love about New York are the different neighbourhoods. Each New York City neighbourhood has character and a very distinct personality. With places like Harlem, Astoria and Coney Island right on our doorstep, we have a wold of culture and something for everyone.

New York makes a perfect backdrop for on-location video production services. With vibrant backgrounds around every corner, there’s no better place to grow your brand and tell your unique story through video content. Our award-winning tam of experienced video production specialists have years of experience both in this wonderful city we call h one as well as pretty much every aspect of corporate video production and marketing you can think of.

To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, give us a call at: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.

Contact Muon Video +
create project now!

To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, call: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.

Muon, here to tell your story

Muon, here to tell your story

Here at Muon, we’re incredibly passionate about what we do. As an independently owned and operated video production company, telling stories is at the heart of what Muon Video do. We’re even proud to say we’ve won awards for our story-drive way of creating video content too!

Video is a great tool to put a face to a name, corporations come to us to create results and together we create client driven video content. Through the latest, state of the art video production equipment we allow audiences to see the genuine nature of your business and what you’re offering. Video is a powerful tool; if they have confidence in you this will likely increase their likelihood to work with you or buy from you. In addition to this, video is one of the top shared pieces of content on social media.

Video content has the capability to visually explain what you’re all about. We have helped corporations demonstrate things and concepts, showcase new products and services, as well as attracting new customers. Our talented team of video production experts serve our clients from across the globe and can provide in-studio, or on-location video production services. This includes live event coverage, corporate storytelling and just about anything else a growing business needs.

In 2021 in particular, we have seen an increase in livestreaming thanks to the ongoing Coronavirus pandemic. There is also an increase in short-form video as well with the continuous roll-out of new video features on social media platforms like Instagram Reels and TikTok. We’ve expect to see a continued demand for educational and training videos for employees too.

With experience working with big name clients like Stila Cosmetics and Deloitte / APT Women 2020, Muon Video can help with a range of video content needs from commercials, to social media promos, live seminars, special events, corporate interviews and more. Whether it’s branded content or live events, we are here to support you from conception and pre-production right the way through to post-production and delivery. We have experience working at events with no scripting or editing, as well as storyboarded shoots. Whatever works for you!

To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, give us a call at: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.

Contact Muon Video +
create project now!

To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, call: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.

How Video Production Businesses Are Managing In A Post-COVID-19 World

How Video Production Businesses Are Managing In A Post-COVID-19 World

Video production projects are often expensive and just one wrong decision may end up costing the video production company a lot of money. That could become even more stressful and have a much longer lasting effect in a Post-COVID-19.

With that being said, today’s video production businesses are lightening their financial load whenever possible and here are just some of the ways they are doing just that. These are real world examples of how many of today’s top video production companies are staying productive during the COVID-19 crisis.

How Video Production Businesses Are Managing In A Post-COVID-19 World

Budgeting- once the quality and duration of a video project have been decided, it is crucial to set up a realistic budget. To keep expenses under control, video production companies are including all components in the budget. It is possible to better control expenses if the budget includes day-by-day breakdown. After the budget is completed, the team may reconsider cost components and look for cheaper alternatives.

Ensure Good Communication- miscommunication can be costly and it is important for video production companies to communicate properly in all stages of production. After plans and scripts are prepared, it can be tempting to sit back and let everything run on autopilot. But keep in mind that a few things will not work as planned and new changes must be communicated. This should prevent unnecessary expenses and wasted time.

Avoid Micromanaging- for many companies, micromanaging actually costs more than it saves. Successful video production companies are letting their staff do their job. There could be a few things that aren’t proceeding as planned, but it’s more important to focus on the final product. Footage can still be edited during the post-production process. So, it is a good idea to manage expectations and be more flexible.

Making Post-Production More Efficient- the post-production phase can be unnecessarily lengthy. Results-driven decisions are crucial, but team leaders and editors need to restrain the urge to go back and make changes. Some details can be trivial and are barely visible, so it’s not worth the effort to overdo the editing process.

Contact Muon Video

To learn more about the values of remote live video conferencing, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

If you enjoyed this article, please feel free to share it on your favourite social media sites.

Contact Muon Video +
create project now!

To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, call: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.

5 Preparation Steps Of Video Production Projects

5 Preparation Steps Of Video Production Projects

Muon Video has proven expertise in video production, video editing, motion graphics, and live streaming services, and we take the safety of our team and our clients seriously during the Coronavirus pandemic. From social distancing and digital meetings, to PPE and high standards for equipment sanitization, we are doing our part to help prevent the spread of COVID-19.

With that being said, we are committed to following the latest government recommended protocols for today’s businesses. Let’s take a look at those protocols now.

Government Recommended Protocols For Safe Video Shoots During The COVID-19 Crisis

  • ‘We will provide an experienced project manager with no COVID-19 symptoms. 
  • Before the shoot, the project manager will wipe down all equipment with disinfectant wipes or 70% alcohol solution.
  • Before entering the location, the project manager will put on a brand new sterile mask and gloves.
  • The project manager carries spare masks, gloves, sanitising wipes, tissues, and hand sanitiser.
  • Hands are carefully sanitized once per hour on location, in accordance with WHO guidelines.
  • The interviewee / talent stays out of the room during setup.
  • The interviewee / talent does his / her own hair and makeup, with optional remote coaching from our makeup artist.
  • The project manager maintains approved social distancing (at least 2m away) at all times.
  • We use a boom pole microphone and / or allow the interviewee to self-place a sterilised lavelier microphone.
  • Once the shot is completely set, and the interviewee is in place, the camera op snaps a digital picture of the monitor and sends it to the Client for approval.
  • If the shot needs to be adjusted, the interviewee /talent leaves the room if needed to maintain social distancing.
  • If requested, the project manager can stay outside the room and monitor everything remotely.
  • The interview itself can be conducted by a remote via Zoom, Skype, or any similar platform. The Client can watch or participate.
  • After the shoot we begin the edit, or upload the raw footage for digital delivery.’

While much of these additional safety regulations might seem unnecessary and time consuming, they are in place to ensure your safety and ours.

Contact Muon Video

To learn more about the values of remote live video conferencing, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

If you enjoyed this article, please feel free to share it on your favorite social media sites.

Contact Muon Video +
create project now!

To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, call: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.