The Importance Of Proper Equipment Setup

 The Importance Of Proper Equipment Setup 

     Today’s businesses are using videography as an important tool in their marketing strategies, branding, new product releases, and much more. This is for good reason as more and more consumers are showing a tendency to skip right over written content and seek out a video version instead. Regardless of the type of video you are creating, without the right vision and proper equipment setup, you might not get your message across to the viewer.

With that in mind, we are going to take a look at the importance of proper equipment setup throughout your video creation process:

Lighting- when it comes to lighting, 3-point lighting is pretty standard. This means having more than one light source and placing them strategically to ensure that there aren’t any shadows and the light isn’t too harsh.

Camera And Lens Choices- there are a wide range of camera and lens choices that experienced videographers will use. Traditionally, an A-camera and a B-camera will be used with a close up lens on the A cam, and a wide lens on the B cam. While not the general rule, this can be changed based on the project needs.

Audio- a video is only as good as it’s sound and that is why a professional videographer will have at least two sources for audio recording as a backup. If your go-to source fails, at least you will know that the day won’t be a total wash and you can keep shooting.

Composition- one of the most important factors in any video production process is composition. When shooting a video, whether it is a product explanation, interview, or speech, you want to leave as little head room as possible and film with the subject of the video just to the right of the main camera.

   While all of this might seem complicated and very technical, a professional videography service can assist you with your next video project and make sure that your message is heard loud and clear by your audience.

Get In Touch With Muon Video

 To learn more about the importance of proper equipment setup in any videography project,  get in touch with Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

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To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, call: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.

Live Video Streaming For Corporate Events

Live Video Streaming For Corporate Events

Live video streaming from Muon Video is one of the most effective ways for any business to reach more potential clients, vendors and investors anywhere in the world. Any small to medium or enterprise level corporation can adapt this technology in a wide range of events to gain an edge over their market competition. You can put your corporate event or brand within the global reach. From corporate animation, social media ads and non-profit events, to promotional videos, business events, music videos, and much more, Muon Video has the needs of today’s leading corporations covered.

With that being said, here are some ways that Live Video Streaming services from Muon Video can make your events stand out more:

Engage The Audience Directly– Live video streaming from Muon Video enables you to engage your audience directly. Wherever they are, whatever the time zone, as long as they have an internet connection, you can bring your event to them. This is one of the powerful ways to make your brand or your market presence even more memorable.

Effective Audience Reaction Management– with the right live video streaming service, you can manage the audience reaction more effectively to make the best possible impact. Depending on the type of the event, non-profit event, promotional video or music video, you can even ask relevant questions of your audience and get direct responses in real time.

Build Up Your Event– live streaming can be used even before the event takes place. You can boost interest in your corporate event by releasing an informational live stream which talks up your upcoming event and allows you to engage your audience early.

Increase Event Participation– because of today’s busy schedules and the effects of the coronavirus pandemic, many people might not be able to attend your event in person. This makes live video streaming even more powerful. With live video streaming from Muon Video, it is much easier for anyone to watch and participate in your event. It can also increase your social media presence and boost your corporate responsibility activities.

Contact Muon Video

To learn more about how you can use the power of live video streaming to make your corporate events stand out, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

If you enjoyed this article, please feel free to share it on your favorite social media sites.

Contact Muon Video +
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To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, call: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.

Video marketing trends to follow in 2021

Video marketing trends to follow in 2021

If you have been running an eCommerce business for some time, you will be aware of the importance of following the latest marketing trends. Not only does it bring in revenue, but also puts you ahead of the competition.

In the current digital market, video marketing is on the top. If you want to reach your target audience, you have to invest in video marketing. But exactly what trends should you follow?

To save you some trouble, we have listed some of the video marketing trends that you should follow in 2021:

Livestream

Livestream is set to be among the most popular marketing trends of 2021. In 2021, the average US consumer has about 80 apps on their phone. Out of these, about 10% are video streaming apps. If you take a look at the figures, you will see that in 2021, the market for streaming was worth $161.37 billion, which is 55% more than its 2019 value of $104.11 billion. Analysts have predicted that the sector will continue growing in 2021.

Short-form videos

The continuous growth of TikTok and the launch of Reels on Instagram in August 2020 has spurred the trend of short-form videos and it will continue to be the trend in 2021. TikTok has taken the world of social media by storm. It is the fastest-growing social media app that is on track to reach 1.2 billion monthly active users on average in 2021. If you want to win at video marketing, you need fast-paced, short-form, and energetic videos.

User-generated video

User-generated video plays an important role in video marketing strategy and that is why it is on the list of the top video marketing trends of 2021. It is extremely effective in attracting users and engaging them. User-generated videos on YouTube have ten times more views than the branded content. It also does a better job of making sales. This works best in industries that rely heavily on user opinions like beauty, health, and travel.

Educational and training videos

Since the pandemic has forced students and employees to continue their studies and work respectively from home, there is a window of opportunity for creators. eLearning can be the next big trend of 2021. With a large target audience, it is safe to say that the e-Learning market will be experiencing a huge surge.

Interactive AR content

The virtual reality (VR) and augmented reality (AR) market is going to see a lot of growth in 2021. In fact, according to Statista 2020, this market will reach $72.8 billion in 2024. Through this technology, customers will be able to visualize the products from the comfort and safety of their homes. Brands like IKEA have already added VR   to their online content.

These were the top video marketing trends to follow in 2021. By using these insights, you will have a better idea of what  video marketing strategy suits your brand the best.

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To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, call: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.

Top tips that you need to know about live streaming video production

Top tips that you need to know about live streaming video production

Broadcasting anything comes with challenges. There is no way to stop or have do-overs which make quick thinking and multitasking critical. The only way to get better at it is to do it more. In this article, we have laid down a few tips that will ensure that your live streaming video production is carried out smoother and better.

  • Have a simple setup – The more equipment you add to your setup, the more complex it will become. And if any one of these parts fails in the middle of your stream, the success of your live show will be at risk. To lower the risk of technical errors, you have to keep your setup as simple as possible.
  • Keep backup – Even if you have a simple setup, it might fail. Encoders like Pearl-2 are reliable, but it is smaller components that you have to worry about like monitors and cables that pose a risk of failure. It is in your best interest to play it safe and have a backup of your gear at all times.
  • Ensure bandwidth – If you have been in the online business for some time, you must know your network. Before you start our live stream, test your upload speed to make sure that you have consistent bandwidth, or else your audience might not be able to view your live stream.
  • Put aside extra time for audio – Audio setup doesn’t often get the required attention. In order to deliver a professional live stream, having high-quality audio is critical. So make sure that you have ample time for testing acoustics, configuring the audio encoding settings, minimizing room noise, etc.
  • Test your stream using a backup account – It is important to use your backup account for testing your stream. For example, on Facebook, you can create a new account with private publishing notifications and no friends. And while you are streaming through the backup account, you can view the broadcast from your main account and get a perspective of your audience.
  • Look at the camera – You should look at your camera and not the monitor. Some people use reference monitors below their camera to access it easily. However, this location makes it tempting to look at the monitor for longer than you have to. Do not keep staring at your monitor and make sure that your eye line is directly into the camera lens.

It is important to note that there will always be an unexpected element at the live stream. And that is what makes it interesting. Once you have everything in motion, just have fun.

Contact Muon Video +
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To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, call: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.

4 Video Production Tips To Achieve Strong Brand Identity

4 Video Production Tips To Achieve Strong Brand Identity

With a strong brand identity, business can transform themselves and stand out more prominently. An exceptionally strong brand can have real impact on ROI. There are many ways to achieve strong brand identity. When investing in brand identity, business owners should choose the most effective methods to maximize favorable results and minimize costs. Video content can make a real impact because it’s a visual platform that people could watch and understand easily.

These tips can ensure stronger brand identity through an effective video marketing campaign:

Focus On The Audience- the audience will have less interest in your videos if they focus on your business and products. When producing videos, it is crucial to focus on the audience. Potential customers could have issues or problems that must be addressed. The audience is looking for effective solutions. Marketing videos could explain how your brand and products ensure real solutions to these problems. Customers will associate your brand with solutions to problems.

Make Videos More Relevant- a lasting online presence is essential for strong brand identity. It’s about earning attention and recognition from the audience. When planning to produce videos, you need to make sure that your videos will remain relevant longer. There are recurring problems that people face for a longer period of time. If marketing videos only deal with the latest trends, it could be easily forgotten, especially when newer trends emerge. If videos are relevant, people will still watch them for years to come.

Incorporate Powerful Stories- videos are excellent platforms for storytelling. This is effective for buyers who make buying decisions based on various emotional factors, instead of logic. Emotions always prompt immediate responses and your marketing videos can back them up with logical reasons to do purchases. If marketers are familiar with the industry and market, they can develop narratives that appeal to customers on an emotional level. It takes knowledge and creativity to come up with strong narratives. Customers will recognise your brand as convincing.

Establish Authority In The Industry- relevant information is an ultimate differentiating factor. In the age of information, people want to be informed based on recent developments. Even if your business is just getting started in the industry, it’s possible to establish yourself as an authoritative entity by delivering new and relevant information. It’s an opportunity to demonstrate expertise and knowledge in the industry. An authoritative brand is often identified as important and dominant in the industry.

Contact Muon Video

To learn more video production tips to achieve strong brand identity in 2020, contact Muon Video and speak with a conference and event live video streaming expert who can answer any questions you might have.

If you enjoyed this article, please feel free to share it on your favourite social media sites.

 

Contact Muon Video +
create project now!

To learn more about Muon Video, or to speak to an experienced video production specialist who can help you create a video marketing strategy for your brand, call: 646-586-2552 or book a consultation online now at: projects@muonvideo.com.